WAM! Director LMB was the official styist for the launch of Max Alexander’s swimwear collection during Miami Swim Week. Featured WAM! artists: Andrea Ortiz, Robert Lee Morris, Kiwon Wang, Teri Brudnak, Clatural, Anneli Tammik, Catalina D’Anglade, Jiashi Ying and Deepa Gurnani.

Max Alexander held his swim couture fashion event, "The Original Couture Affair," at The Biltmore Hotel Miami on June 1, 2025, as part of Miami Swim Week. The event, which featured his "Hollywood meets Poolside Glam" swim and resort wear, also included designers Agatha Ruiz de la Prada and Isabel Lopez. The fashion show was hosted by Original Living Magazine.